Our products are the result of years of research based on the latest science of the microbiome and probiotics.
A quick scroll through the site will give you an overview of our scientific lense and how bacteria affect you and your health.
A quick scroll through the site will give you an overview of our scientific lense and how bacteria affect you and your health.
More precisely, it is the collective gene pool of all the microorganisms that live on and in your body. Most of these live in the gut, but many also live elsewhere on the body, e.g. on the skin and in the vagina. Together these microorganisms represent more than 50% of the total number of cells in your body.
A few of them are harmful (pathogens) but the vast majority are either harmless or even essential to you and your health (probiotics).
All bacteria being dangerous is one of our time’s greatest misunderstanding. Bacteria cannot be put into a single bucket. Of the millions of bacteria that exist, scientists only know about less than 100 that are pathogenic, i.e. harmful to humans.
The vast majority of the bacteria that live on and in us are essential to our basic physiological qualities, such as digesting our food, supporting our immune system, and overall maintenance of the health of our skin and body.
Recent research indicate that the beginning of your microbiome is shaped during your time as a fetus via the placenta. At first, we absorb microbes through our mother’s birth canal and anus when we’re born, as well through skin contact and breast milk.
From birth, the diversity and composition of the microbiome evolves with contact and interaction with the environment; when we’re with other people – or animals, when we eat or when we’re outside in nature.
Our microbiome consists of living organisms and is therefore always changing. Significantly changing the microbiome permanently is however difficult. Research indicates that our microbiome is shaped during the first few years of our lives, meaning that your microbiome as a 3-year-old will likely be very similar to your microbiome today. The microbiome is however still somewhat delicate and the balance can easily be interrupted so that proportions change and can allow pathogens to outcompete the good bacteria. On the skin, too much washing and cleansing and excessive use of different products can lead to imbalance.
There are few functions in your body in which bacteria is not involved in one way or the other. Either directly, through their metabolites (compounds produced by bacteria), or as part of a pathway (series of chemical reactions in the body)
Below illustration shows the pathways of one of our bacteria (LB244R®). You don’t have to understand the image, but you should probably understand that the role of bacteria in the body is not quite simple.
Bacteria are essential to your skin’s health. Lactic acid bacteria, for example, contribute by maintaining an acidic environment (ph ~4.5), which prevents pathogens from colonizing on the skin which can lead to dry skin, eczema, pimples and acne. There are, however, still open questions in the scientific field about the exact role of many of the microorganisms on the skin. A hypothesis is that they are part of the “innate immune system”; a term used in regards to the part of the immune system that you receive from birth, which is constant throughout life.
We also know that many microorganisms produce ceramide which is an important part of the skin’s barrier function that helps contain the moisture of the skin. Furthermore, microorganisms have an antioxidant effect which inhibits aging-related processes caused by free radicals and oxidation – in other words wrinkles and pigmentation.
The vaginal microbiome is characterized by relatively low diversity compared to elsewhere on the body. It consists primarily of lactobacilli (lactic acid bacteria), especially of the species Lactobacillus crispatus, which maintains the essential, acidic ph-balance (~4.5 – same as many types of wine 😊), thus inhibiting the growth of microorganisms that can cause intimate problems. Even though a high microbial diversity is typically considered an indicator of health, it is opposite in the vaginal microbiome. When the dominating lactobacilli is replaced by other microorganisms it will often be considered a sign of dysbiosis which causes itchiness, irritation, bad odor or elevated levels of discharge.
Despite the low diversity of the vaginal microbiome, the microbiome’s composition will vary significantly from person to person. There are still plenty of unknown variables as to why these variations exist and how they’ve come to be. They are however affected by things such as ethnicity, age, regional origin, and more.
A balanced microbiome with a high bacterial diversity is important for healthy skin and a healthy body. We live in a symbiotic relationship with our bacteria – we provide them food and shelter and they help us strengthen our immune system, protect against environmental stress, maintain the skin’s optimal acidity, produce important compounds and much more. All in all, they keep us healthy.
In modern society, we typically view skincare from a visual, cosmetic perspective but for the health of our body, it is essential to have strong fortifications – i.e. a balanced microbiome and barrier function – which amongst other things, prevent outside pathogens from penetrating the skin and harming the body.
In Western society, we have lost approximately 30% of our gut bacteria compared to people who are more are exposed to natural surroundings, diet, and lifestyles. Today, the scientific field is occupied trying to figure out the exact functions of these missing bacteria. In the microbiome, almost 70% consists of the same few bacteria strains whereas the remaining 30% are made up of around 900 strains. Research indicates that the diversity of the remaining 30% is highly important and these are the ones we are in the process of eradicating.
Generally, a varied, fiber-rich diet and exercise in nature are decent ways of maintaining a balanced microbiome. The most important however, is to stop negatively impacting the microbiome. Modern lifestyles lead to us living exceptionally clean and sterile and in daily contact with a range of unnecessary chemistry through skincare products, hair products, cleaning products, etc. Collectively all of this leads to imbalance in the microbiome. After you have washed your hands with generic soap, which kill bacteria, it takes several hours before your microbiome returns to normal. If this is repeated several times daily over a longer time-span, your microbiome won’t return to its natural balance, which in the long term can lead to problems; even chronically. This, of course, not to say you shouldn’t wash your hands, but to be mindful of why, when, with what and how often you expose your microbiome to this kind of disturbance.
An effective way of rebalancing and maintaining a healthy microbiome is using probiotics.
The official definition of ’Probiotic’ was published in 2001 by a UN/WHU expert panel, defining it as “live microorganisms which when administered in adequate amounts confer a health benefit on the host”
So what does that mean?
This refers to the bacteria which is a microorganism. The bacteria being alive is essential here as some of the advantages of probiotic products comes from the bacteria being alive when you apply it as a consumer – not just when the product is produced since they may die before you get them. Keeping them alive is a tough challenge through production, storage, delivery and long enough for you who use the product.
It’s important that there is enough bacteria to make a difference. Our products contain 10^8 CFU (colony forming units) per milliliter. This means that each milliliter of the products contain 100.000.000 bacteria (100 million), which, through clinical trials, we know is enough to make a difference.
You can easily smear bacteria on your skin by going outside and rolling in the grass. There’s plenty of bacteria here. But will it do anything positive for your skin? To fulfill the definition of ‘probiotic’, the living microorganisms must have demonstrated a positive health benefit. This means that the specific bacteria added to the product must have clinically shown a difference.
This is you – or any other person or animal using the probiotic 😊
Technically, neither of those are probiotic. They both contain living microorganisms, but it is unclear which specific bacterial strains are in them, how many there are and whether these exact strains are clinically proven to have any effect in those quantities to confer any health benefit.
This does not mean that the old trick of smearing yoghurt in the face cannot have a cooling or soothing effect, or that eating yoghurt and drinking kombucha cannot have holistic health benefits. The difference is that we in our products have spent years of research finding the exact strains that work best against the specific purposes we seek to solve. We also make sure the bacteria are alive and in adequate amounts when you apply them.
Your body and skin is a complex system. Even though people with specific problems will often experience results quicker, the bacteria will impact you in other ways. As an example, by strengthening the skin’s barrier function helping the skin retain moisture which i.e. makes the skin appear alive and healthy. The bacteria also stimulates the skin’s tight junctions (see dictionary for explanation), reducing wrinkles and fine lines.
Maybe you've read about CFU (colony forming units), which is an indicator of how many live and active bacteria the product contains. The best dosage is the one that is tested and proven to confer health benefits.
The term ’probiotic’ is often misinterpreted or misused in products that doesn’t live up to the definition. Probiotics is still a new area in which regulation is still being established which is why it sometimes becomes a marketing-gimmick. Unfortunately, this dilutes the actual science behind real probiotics. There is however new regulation coming which will make it much easier for you as a consumer to separate probiotics from marketing.
If you’re in doubt, it’s always a good idea to ask a brand whether there are live bacteria in the product when they reach your front door.
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Forum, Helle. 2018. Probiotika: En guide til dine gode bakterier. People´s Press ISBN 8772004797
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Rather, Irfan A., Vivek K. Bajpai, Sanjay Kumar, Jeongheui Lim, Woon K. Paek, and Yong Ha Park. 2016. “Probiotics and Atopic Dermatitis: An Overview.” Frontiers in Microbiology 7 (APR): 1–7.
Sunada, Yosuke, Syoji Nakamura, and Chiaki Kamei. 2008. “Effect of Lactobacillus acidophilus Strain L-55 on the Development of Atopic Dermatitis-like Skin Lesions in NC/Nga Mice.” International Immunopharmacology 8 (13–14): 1761–66.
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Mayer, F. L., Wilson, D., & Hube, B. (2013). Candida albicans pathogenicity mechanisms. Virulence, 4(2), 119-128.
Cassone, A. (2015). Vulvovaginal Candida albicans infections: pathogenesis, immunity and vaccine prospects. BJOG: An International Journal of Obstetrics & Gynaecology, 122(6), 785-794.
Bagnall, P., & Rizzolo, D. (2017). Bacterial vaginosis: a practical review. Journal of the American Academy of PAs, 30(12), 15-21.
Get up to speed with our dictionary on frequently used terms.