The official definition of "Probiotic" was publsihed in 2001 by a UN/WHO expert panel and defined as: "live microorganisms which when administered in adequate amounts confer a health benefit on the host".

Alright, so what does that mean?

Live microorganisms
This refers to the probiotic bacteria which in itself is a microorganism. "Live" is essential here since some of the benefits of probiotics derive from the bacteria being alive when you as a consumer receive the product. Not just when the product is manufactured. The bacteria may die before you receive and start using it. It's a tough task keeping the bacteria alive all the way through production, warehousing, delivery as well as on the shelf in your home.

Adequate amounts
It's crucial that the amount of bacteria is sufficient to do a difference. Our products contain 10^8 CFU (colony forming units) per milliliter. This means that each milliliter in the product contain 100.000.000 bacteria (100 million), which we through clinical studies know is sufficient.

Health benefit
You can easily get covered in bacteria by going outside and laying in the grass. There's plenty of bacteria there. But does it have any positive impact on your body? To fulfill the definition of 'Probiotic', the specific living microorganism added to the product must have demonstrated a positive health benefit.

Værten
This is just you :)

... or any other person or animal using the probiotic.

Technically neither of the two are probiotic. They both contain live microorganisms, but it is unclear which specific strains, how many there are and whether the specific strains have any health benefit in those quantities.

Generally, yes.

Your body is a complex system. Typically, people with specific problems such as bad odor, irritation, itchiness or elevated levels of discharge may see results quicker. However even though you are not experiencing acute problems it is meaningful to support the balance of the microbiome since specific problems often occur when the ecosystem is struck into imbalance. This can be caused by a range of endogenous and exogenous factors such as birth-control pills, the menstrual cycle, antibiotic treatments, and more.

Not necessarily.

You may have eread about CFU (colony formin units), which is the indicator of how many active bacteria a product contains. A larger number is not necessarily better. The best dosis is the one which is tested and has proven health benefits.

Great questions.

'Probiotic' is often misinterpreted or misused in products that don’t fulfill the definition. Probiotics is still a fairly new area of research and consumer products (in some categories at least), which is why it is sometimes use as a marketing-gimmick. Unfortunately this dilutes the actual science behind real probiotics. There is however stricter regulation on the way, which will hopefully make it easier for you as a consumer to separate probiotics from marketing.

Apply a small amount on the vulva equivalent to the size of a pea, 1-2 times per day. Always wash your hands before use.

The probiotic bacteria in the serum helps on specific problems but can also be used as daily care to reduce the risk of imbalances from occuring.

Our products contain living bacteria why you should be aware of the storage and expiration date.

When you receive the product it can be kept refrigerated (2-8°C) for more than 12 months without loosing effect. When you start using the product it can be stored at room temperature for ~3 months without loosing effect. If you don't expect to use the product within ~3 months it's a good idea to keep the product refrigerated.

It varies a lot

Some experience changes quickly within the first week whereas for others it can take up to a full month.

If you are not satisfied with your results from the product, we will be more than happy to send a different product for you to try. Otherwise we'll refund the purchase.

LB244R® is isolated from fermented cabbage
LB356® is isolated from fermented beetroot
LB606R is isolated from a baby's stool (yes, there's also plenty of good bacteria here)
LB714R is isolated from the vaginal microbiome of a pregnant woman

Yes.

The intimate area is a complex system. Typically, people with specific problems such as bad odor, irritation, itchiness or elevated levels of discharge may see results quicker. However even though you are not experiencing acute problems it is meaningful to support the balance of the microbiome since specific problems often occur when the ecosystem is struck into imbalance. This can be caused by a range of endogenous and exogenous factors such as birth-control pills, the menstrual cycle, antibiotic treatments, and more.

Yes.

Probiotic lactic acid bacteria like the ones we use are a natural part of the skin and body and constitute an important part of the immune system. When applied, they support and supplement your microbiome's natural diversity.

Our probiotic strains are on EU's QPS list (Qualified Presumption of Safety) and are listed as GRAS (Generally regard as Safe) in the US.

Additionally, all products are natural, organic and perfume-free.

No.

We never add perfume to our products.

Yes.

All products can be used while pregnant or breastfeeding. The concept behind our brand is discover optimal solutions derived from nature to develop effective products that are good for you without compromising the health of your skin or body.

Poorly.

People in the industrial world loses microbial diversity in the gut and on the skin due to Western Lifestyle; We live too clean, use antibiotics and eat diet with high fat and refined sugars but low in fiber. The decrease of microbial diversity directly correlates with a rise in a range of skin issues as well as metabolic and immune diseases like allergy, inflammatory bowel diseases (IBD), type 1 diabetes mellitus (T1D), and multiple sclerosis (MS).